Your shop lives in your customer's chat
Imagine ordering groceries from a Soweto Market vendor, listing your farm produce for buyers across Zambia, and getting paid via Airtel Money — all through a single WhatsApp conversation.
Join Early Access →Eight verticals. One conversation.
From your farm to your freight, your store to your savings — all through a single WhatsApp number.
Why now. Why WhatsApp. Why Zambia.
The informal economy is not a problem to be fixed. It is the largest opportunity in Southern Africa.
Zambia's informal economy — mostly undigitised, underbanked, operating on trust networks.
Adult Zambian WhatsApp penetration — the highest of any platform. WhatsApp is the platform.
Smallholder farming households — each a potential AgriMarket user gaining price transparency.
Your storefront is already in your customers' phones
17 million Zambians are on WhatsApp. Peza puts your business there — catalogue, orders, and Airtel Money payments. No website needed.
- ✓Free to join — first 50 SMEs pay nothing for 3 months
- ✓Full WhatsApp catalogue — unlimited products with images
- ✓Instant order notifications — never miss a sale
- ✓Airtel Money collected automatically — no cash handling
- ✓Web dashboard — manage store, track orders, analytics
Food & Groceries
Market vendors, supermarkets, home bakers.
Fashion
Boutiques, tailors, second-hand dealers.
Agriculture
Farmers, cooperatives, agri-dealers.
Hardware
Hardware shops, building suppliers.
Beauty & Salons
Hair salons, barbershops, beauty sellers.
General Retail
Any Zambian business. If you sell it, Peza lists it.
Be first on Peza
We're onboarding our first 50 pilot SMEs in Lusaka — free for 3 months.
No spam. We'll WhatsApp you directly.
Built for Africa. Ready to scale.
Peza is seeking seed investment to scale beyond Lusaka.
Total Addressable Market
Zambia's informal economy — our primary digitisation target.
Seed Round Target
12-month runway to 1,000 active SMEs and AgriMarket launch.
Path to Profitability
Transaction fees at 5,000 SMEs cover operational costs.